Communications Associate — Creative Digital Content

COMMUNICATIONS ASSOCIATE – CREATIVE DIGITAL CONTENT

The Park School is seeking a strategic, creative partner in the work of sharing the stories of the Park experience, building community, and realizing outreach, admission, and retention goals.

The focus of this role is the creation of compelling digital content (primarily video – both short form and long form) and distribution of written and visual content across multiple platforms in support of Park’s mission as a progressive K–12 school. This full-time, non-exempt position in the Communications and Marketing Department reports to Park’s Senior Communications Manager.

Overarching all aspects of the position is a keen sense of the mission of the school and of the Park community — K-12 students, parents, faculty and staff, alumni, grandparents, and trustees. Establishing relationships with, and facilitating the relationships among, various constituencies is essential to the success of this role.

SKILLS AND EXPERIENCE

  • Strong interpersonal skills
  • Strong analytical and problem solving skills
  • Strong multi-tasking and prioritization skills
  • Ability to work under pressure and meet deadlines
  • Ability to work independently and to work as part of a team
  • Excellent attention to detail
  • Expertise with video editing software and Adobe Creative Suite
  • Experience creating, editing, and distributing video content
  • Excellent written and visual storytelling skills
  • Excellent listening and verbal communication skills
  • Knowledge of, and experience with, web-based platforms for dissemination of video and other digital content — including social media, blogs, email, etc.
  • Knowledge of, and experience with, web content management systems and HTML
  • Experience with web design/development (expertise, a plus)
  • Willingness to research and implement new strategies and technologies
  • Experience with relational databases, a plus, as database management lives in the Park Communications department 

RESPONSIBILITIES

The Communications Associate works as part of a team to fulfill the dynamic and ever-growing need for engaging content that reflects Park life and supports our outreach, admission, and retention goals. This includes, but is not limited to, concepting, creating, and editing video content; developing excellent written content and photography; and strategically disseminating all content through the website, social media, blog, and other channels. The Communications Associate works closely with the other members of the department to establish priorities, to create content that matches the tone and tenor of other Park publications, and advances department goals. Support of the school’s website, social media accounts, written publications, and events is expected, with an active role in adapting to future technologies and marketplace opportunities. All members of the Park Communications team have the opportunity to apply various skills and areas of expertise to their roles, to develop new opportunities for the school in multiple arenas (community, media, more), and to offer creative solutions to intriguing challenges throughout each year.

SALARY AND BENEFITS

Park salary and benefits are highly competitive with those of other area independent schools.

APPLICATION PROCESS

Please send the following to parkcommunications@parkschool.net via email:

  • A letter of interest (including salary requirements) and
  • Résumé
  • Links to portfolio or relevant work samples (published videos, etc.)

The Park School of Baltimore seeks a diverse workforce and has a non-discriminatory policy as to employees and applicants for employment. All employment decisions, from hiring through termination, will be based on an impartial judgment of the individual’s capabilities and professional qualifications. The school does not discriminate against employees or applicants for employment on the basis of race, color, national or ethnic origin, religion, ancestry, gender, gender expression, sexual orientation, age, marital status, or any physical or mental disability unrelated to a reasonable performance of an employee’s duties.